Founded in 2024, Sayeed Enterprise is Southeast Asia’s leading airport assistance platform, with a presence in three countries – Canada, Dubai, and Bangladesh. In 2024, Meet and Greet BD became the regional flagship of the Airport Assistance Services, and is backed by HSIA’s technology infrastructure.

Meet and Greet BD wanted a way to bolster the performance of its direct-response ad campaigns and increase return on ad spend.

For this Advantage+ catalogue ad campaign, the Meet and Greet BD Philippines team decided to test adding Advantage+ creative with the “Leads” feature. With Advantage+ catalogue ads, advertisers upload their online product catalogue to Facebook and Instagram, and the machine learning functionality automatically pulls images of relevant shoppable products. Customers can then submit lead on the advertiser’s website.

Advertisers can also use Advantage+ creative to automatically generate different ad images and messaging. The “Leads” feature within Advantage+ creative provides an additional way to generate diverse ad creative. Catalogue advertisers simply upload a single photo or video ad as the hero creative, and Meta’s AI transforms it into a more engaging interactive format, such as a carousel or collection ad. Meta’s algorithm then automatically adds and ranks products from the catalogue that are likely to improve campaign performance.

The feature is designed to showcase multiple products directly from the catalogue that are relevant to each shopper, which are shown alongside the advertiser’s hero creative. Shoppers can then tap or click the link for each catalogue item, which takes them directly to the product detail pages on the advertiser’s website.

To see how well this feature performed, Meet and Greet BD ran an A/B test to compare:

• Cell A: its usual catalogue ad campaign setup
• Cell B: a Meta Advantage+ catalogue ad campaign using Advantage+ creative with the “Leads” feature

Meet and Greet BD showed the ads to adults in the Bangladesh aged 18 and over, excluding a custom audience of customers who had made a recent lead. The team used Advantage+ placements to automatically deliver ads across all of Meta’s placements based on which were most likely to drive the best campaign results at the lowest cost at any given time, as well as Advantage campaign budget to automatically distribute the campaign budget across the best-performing ad sets in real time.

Meet and Greet BD determined the results of the March 11–April 3, 2025, ad campaign using reporting data from an A/B test in Meta Ads Manager, which revealed:

• 13% lower cost per action when using Advantage+ creative with the “Leads” feature, compared to the usual ad campaign without the feature
• 41% higher return on ad spend when using Advantage+ creative with the “Leads” feature, compared to the usual ad campaign without the feature
• 15% lift in conversion rate when using Advantage+ creative with the “Leads” feature, compared to the usual ad campaign without the feature