Platform: Meta Ads (Facebook & Instagram)
Industry: Automotive Sales
Objective: Generate high-volume leads and drive vehicle sales.
Executive Summary
This campaign was designed to capture high-intent buyers for a vehicle dealership. By optimizing for lead volume and maintaining a rigorous follow-up process, the campaign achieved a massive Reach of 515k+ users with an incredibly low Cost Per Lead (CPL) of $0.62. The campaign didn’t just stop at leads; it successfully converted 31 customers, resulting in a significant revenue pipeline relative to the minimal ad spend of $355.
Performance Scorecard
The following table summarizes the raw data and key performance indicators (KPIs) derived from the campaign:
| Metric | Value |
| Total Ad Spend | $355.00 USD |
| Reach | 515,232 |
| Impressions | 747,222 |
| Ad Frequency | 1.45 |
| Total Leads Generated | 527 |
| Converted Customers | 12 |
| Average Selling Price (ASP) | 2,500,000 BDT |
| Total Estimated Revenue | 30,000,000 BDT |
Detailed Funnel Analysis
Top of Funnel: Awareness & Engagement
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Reach & Frequency: With over 515,000 unique users reached, the campaign achieved broad visibility. A frequency of 1.45 indicates that the audience saw the ads enough to build brand recall without causing “ad fatigue.”
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Efficiency: The campaign generated approximately 1.4 impressions per 1 user reached, ensuring the message was reinforced without wasting budget on the same users repeatedly.
Middle of Funnel: Lead Acquisition
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Volume: 527 Leads.
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Cost Per Lead (CPL): $0.619 – $0.67. This is significantly lower than the industry average for automotive leads, which typically ranges from $15 to $40 in many markets.
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Lead Quality: The sheer volume of leads at this price point allowed the sales team to “sift” through a large pool of prospects to find serious buyers.
Bottom of Funnel: Sales Conversion
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Lead-to-Sale Conversion Rate: 5.88%. For the automotive industry, where purchase cycles are long, a ~6% conversion rate from a digital lead to a closed sale is exceptional.
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Cost Per Acquisition (CPA): It cost only $29.58 in ad spend to sell one vehicle valued at 2,500,000.
Return on Investment (ROI)
The financial impact of this campaign is staggering when comparing the cost of acquisition to the value of the product:
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Investment: $355.00
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Revenue Generated: 30,000,000 BDT
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ROAS (Return on Ad Spend): For every $1 spent, the campaign generated approximately 691 units in revenue.
Strategic Key Success Factors
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High-Volume Targeting: The campaign successfully reached half a million people, casting a wide net that was narrowed down effectively by the Meta algorithm.
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Compelling Offer/Creative: The low CPL suggests the ad creative (likely showcasing specific car models or financing offers) resonated strongly with the target audience.
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Sales Alignment: Converting 31 cars from 527 leads indicates a strong synergy between the marketing team (generating leads) and the sales team (closing the deals).
Conclusion & Recommendation
The campaign proved that high-value assets like cars can be sold effectively with a “High Volume, Low CPL” strategy on Meta.
